Are you a fitness professional looking to take your business to the next level? Do you want to attract more clients, increase your revenue, and establish yourself as a leader in the industry? Are you new to marketing or unsure of how to craft a holistic marketing plan to support your business? Look no further! The Marketing·Mastery Program is here to support you on your journey to success.

What is the Marketing·Mastery Program?

Marketing·Mastery is a comprehensive ten-week coaching program kicking off in October designed specifically for fitness professionals. Whether you're a personal trainer, fitness coach, or gym owner, this program will provide you with the tools, strategies, and support you need to create a holistic 360 marketing plan that drives sales, and amplifies your personal brand and business. What you can expect from Marketing·Mastery:

  • Personalized Business Strategy:

    Our program starts with a deep dive into your current business and goals. We'll work closely with you to develop a personalized business strategy that aligns with your vision and objectives. From identifying your target market to refining your unique selling proposition, we'll help you create a solid foundation for success.

  • Marketing Mastery

    In today's competitive fitness industry, effective marketing is essential. Our program will equip you with the knowledge and skills to develop a powerful marketing plan that attracts your ideal clients. We'll guide you through proven strategies for online and offline marketing, social media engagement, content creation, and lead generation. You'll learn how to cut through the noise and position yourself as the go-to fitness professional in your area.

  • Sales and Conversion Techniques

    Converting leads into paying clients is a crucial aspect of any fitness business. Our program will teach you the art of sales and conversion, helping you master persuasive communication techniques and overcome objections. You'll learn how to create compelling offers, conduct effective sales consultations, and build long-lasting client relationships that lead to repeat business and referrals.

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Marketing·Mastery with Heather White

Before working for myself, I put in over a decade of work into the global sneaker industry as an award winning, senior executive marketer. I achieved remarkable success as a marketer - and I was running my own business as a small business owner at the same time. I didn’t have marketing hires on my business team the way I did at work, we didn’t have marketing budgets, and the plans we put into place had to work because we didn’t have the luxury of being able to get it wrong. I get how stressful it can be! The not knowing wearing to start. The anxiety. With an extensive background in every aspect of marketing (email, social media, paid search, digital, ooh, influencer, affiliate, entertainment, events) from being the head of marketing at New Balance, PUMA, HubSpot, and more — and a deep understanding of what it takes to launch and run an award-winning business, I’m uniquely positioned to guide fitness professionals towards marketing strategies that really work. I built my brand around the premise that it wasn’t just about us winning - it was about everyone taking a step forward. That’s why I’ve distilled my marketing knowledge into this course for your education and betterment :)

I have a proven track record of delivering exceptional results through my marketing expertise. My ability to craft compelling messaging (shout out to my poetry major), identify target markets, and develop innovative marketing campaigns has consistently driven sales and revenue growth for my own business - and I know it can do the same for yours. My success is a testament to my deep understanding of consumer behavior, market trends, and effective marketing techniques.

Why Marketing·Mastery ?

I created Marketing·Mastery because I saw that my fellow wellness practitioners needed (and wanted!) comprehensive marketing plans (that were easy to execute) to support their businesses and build multiple strategies for growth but didn’t know where to start and didn’t have anyone to teach them. So! I distilled my knowledge into this program + infused it with love so that folks could benefit from the learnings and grow. My business has been up against every challenge in the book and we’ve clung onto it, innovated and pivoted, and continued to grow through tried and true marketing. Effective marketing can be so slick and seamless - it’s generating sales and leads for you while you’re asleep, or teaching, or showing up for your community in another way. Say hello to Marketing·Mastery.

"The sole purpose of marketing is to sell more to more people, more often and at higher prices.”

What private clients are saying about Heather’s holistic wellness coaching programs.

  • “Thank you so much Heather for coming together to build this space! You have so much love to give and it really meant a lot to be included especially in this time in my life :)”

  • “Heather did a great job creating the container and encouraging people.I’m so grateful for the space and the encouragement I received in it.”

  • “I loved the honesty and vulnerability, realness and intimacy. It was easy to talk to people and people were open to being approached. No one was cliquey. It was just filled with so much heart and care and people caring for each other.”

  • “I’ve been really depressed. Things have been so hard. This program was a light. I needed this kind of community and support and friends.”

  • “Life has been hard and lonely and I haven’t been feeling enough and I needed to receive everything you put out. Thank you again for making it possible for me to experience. Most people have forgotten about us chronically ill/disabled entrepreneurs. Thank you for thinking of me and seeing me”

  • “It made it such a welcoming and beautiful experience and allowed me to relax into the work we committed to.”

Marketing·Mastery: Group Program

  • Meet weekly on Google Meets with other likeminded individuals in the Marketing·Mastery program. Hold space for others and have space held for you as you navigate daily challenges.

Marketing·Mastery: Group Program + 1:1 Coaching

Inside Marketing·Mastery

Module 1: Introduction to Marketing for Fitness Instructors

Module 2: Building a Strong Personal Brand

Module 3: Creating an Effective Marketing Strategy

Module 4: Online Marketing Techniques

Module 5: Content Marketing and Branding

Module 6: Maximizing Social Media Marketing

Module 7: Offline Marketing Strategies

Module 8: Tracking and Analyzing Marketing Efforts

Module 9: Retaining and Expanding Clientele

Module 10: Scaling Your Fitness Business

What this program is NOT!

I’m not here to tell you how you have to show up to get your marketing program up and running or what outfits you need to wear to post selfies on Instagram.

I’m not here to herd you into a cookie-cutter approach, that’s fad-driven, feels forced, and hides your true self, just to close a sale, or be a good leader, or be someone worthy of love.

I’m here to help you decide how you show up for your business, and how to create a holistic marketing plan that supports your growth and that can be automated so that you can intelligently drive sales and create leads while making time for you and your busy schedule.

I’m here to help you get unstuck and learn what marketing actually means for your business and personal brand.

And I’m here to brainstorm, strategize, uplift you, hold space for you and hype you up on every step of the way. I created Marketing·Mastery for people like me that needed a blueprint to restart - with love at the forefront.